Turn price history into buyer confidence
Shoppers trust discounts when they can see proof. BonaFide transforms verified price history into a powerful product-page trust signal.
The fake discount problem
Years of artificial "was/now" pricing have trained shoppers to be skeptical of every discount they see.
Research shows that many consumers now ignore sale prices entirely, assuming prices are always inflated before being "marked down."
This creates a serious problem for honest merchants: genuine discounts are often dismissed as fake, undermining sales and eroding trust.
Shopper Skepticism
Many shoppers are skeptical of inflated sale pricing. Visible price-history proof can reduce that uncertainty and help them understand when a discount is based on monitored data.
Discount Doubt
When shoppers cannot see the history behind a sale, even genuine discounts can be questioned.
Proof changes everything
When shoppers can see the history behind a discount, the offer is easier to understand.
Prove Real Discounts
Show shoppers your savings are based on actual, verifiable price history.
Build Shopper Trust
Turn verified discounts into visible product-page trust signals.
Support Shopper Confidence
Help shoppers understand when a discount is backed by monitored price history.
How verified discounts work
Track prices
BonaFide observes product and variant price changes over time.
Offer a genuine discount
Set promotional prices in Shopify Admin. BonaFide does not edit them.
Check the evidence
Review the discount against observed price history and configured rules.
Show shoppers the proof
Display an evidence-matched badge and a price-history drawer on the product page.
From tracked prices to storefront proof
Track prices, offer a genuine discount, check the evidence, then show shoppers the supported result.
Build the price record
BonaFide observes product and variant prices over time, including compare-at changes. Configurable tracking windows give teams a reviewable history.
Trust is now a competitive advantage
When shoppers can verify your discounts, the offer is easier to understand. BonaFide turns honest pricing into visible trust.
A claim shoppers can inspect.
A product-page badge can lead to a price-history drawer with dated context for the selected variant. This preview uses a captured storefront view.
Not just for EU merchants
Non-EU merchants can also use BonaFide voluntarily to build shopper trust and prove authentic discounts.
Even without regulatory requirements, verified discount badges can help demonstrate that your pricing is honest and your savings are real.
Start proving real discounts today
Install BonaFide and turn verified price history into shopper confidence.