EU Omnibus Directive

EU Omnibus Compliance Workflows

BonaFide helps EU merchants automate price-history tracking, run compliance checks, and generate exportable evidence for the 30-day lowest-price rule.

What is the 30-day lowest-price rule?

Under the EU Omnibus Directive, when a merchant offers a discount, the "reference price" (the struck-through price) must generally represent the lowest price the product was offered at during the 30 days before the discount.

This means merchants need reliable, defensible records of their pricing history to demonstrate compliance. Manual tracking is error-prone and time-consuming.

BonaFide automates this process by continuously tracking your product prices and building an auditable history you can rely on.

Key Requirements

Track actual price history over 30+ days
Compare discount price to lowest prior price
Maintain evidence for audit requests
Report potential violations
Allow exportable records for compliance review
Workflow

How BonaFide supports your compliance

Automated tracking, clear status, defensible evidence.

Automated Tracking

BonaFide continuously monitors your product prices and compare-at prices, building a complete history.

Compliance Checks

Run on-demand checks to compare current discounts against the 30-day lowest price.

On-Demand Reviews

Trigger reviews anytime to see updated compliance status across your catalog.

Evidence Generation

Generate detailed evidence records showing the pricing history behind each compliance decision.

Exportable Reports

Download CSV exports of violation reports and price history for external review.

Clear compliance states

Know exactly which products need attention and why.

Compliant

The discount meets the 30-day lowest-price requirement with verified evidence.

Pending

Price history may still be building, or the latest review result is not complete yet.

Non-compliant

The discount appears to need attention based on the monitored evidence.

Violation

The reference price does not match the 30-day lowest price. Action may be required.

Excluded

Product is excluded from checks based on rules or configuration.

Grace Period

Newly published product still within its grace period before checks begin.

Evidence you can stand behind

BonaFide generates detailed records that show exactly how each compliance decision was made.

Complete price history timeline
Compare-at price records
Violation context and explanations
CSV exports for external review
Audit-ready documentation
View Dashboard & Reports
Real violation detail from BonaFide showing active compliance violations and their detected 30-day reference mismatch.
Real evidence example: active violations are tied to the monitored compare-at value and the 30-day lowest price used for review.

Important Legal Disclaimer

BonaFide supports EU Omnibus compliance workflows but does not provide legal advice or guarantee legal compliance.

Merchants remain responsible for ensuring their compliance with applicable laws. We recommend consulting with a qualified legal advisor to understand how the Omnibus Directive applies to your specific situation.

Start tracking price history today

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